coming soon.

The Social Media Advertising Mini focuses on how to use social media advertising platforms to build our business, not only by helping us find fans but by converting those fans into customers. There are two main segments of this mini: (1) the foundations and (2) the practicals. In the Foundations section, we will learn exactly how all the moving pieces work separately and, most importantly, together: From social media platforms and their differences to how particular communication and influence a customer's decision making, the foundations section will provide an understanding of advertising so that you can best utilize its capabilities no matter the platform or any changes to platforms. In the Practicals section, we will build upon our foundations with actual campaigns across most major social media platforms. We will look at different behaviors across those platforms to better assess how our ads should look and what to expect as far as results.